This module provides an in-depth examination of the various duties and responsibilities that are inherent in the field of sales and distribution management. Learners will gain an understanding of the critical functions that propel sales and distribution success, from distribution managers who supervise logistics and inventory to sales representatives who cultivate customer relationships and close deals.

• Setting Sales Goals: Aligning sales goals with the company’s strategy.
• Developing Sales Strategies: Create successful sales tactics to penetrate markets, gain new consumers, and extend the client base.
• Sales Team Management: Recruitment, training, and management of a high-performing sales team, including defining performance standards, mentoring, feedback, and inspiring team members to meet goals.
• Monitoring Sales Performance: Tracking sales versus targets, evaluating sales data, finding trends, and taking remedial action to drive results.
• Customer Relationship Management: Strong customer relationships, fulfilling customer demands, and great customer satisfaction are crucial to customer relationship management.
• Market Analysis and Planning: Researching competitors and finding growth and development possibilities.
• Sales Forecasting and Budgeting: Forecasting sales volumes, revenue predictions, and budget needs, then creating budgets and sales plans.
• Reporting and Communication: Regularly reporting sales results, market trends, and other metrics to senior management and communicating with internal teams to optimise collaboration.