Social Media Marketing Course in Chennai
Do you want to start your career as a social media manager? Are you looking for the best platform to learn social media marketing strategies? Sign up for a Social Media Marketing Course in Chennai at BITA. Learn how to create and implement practical marketing strategies on social media platforms, and become a social media marketing expert.
What is Social Media Marketing?
The process of putting into use the social media platform to promote one’s business by creating relevant content is coined as social media marketing. It is the most effective marketing technique in the prevailing circumstance as one can track the insights and focus on the target audience. SMM makes it engaging with the existing customers and has a worldwide marketing range by driving website traffic and increasing sales and growth of the company.
Different Types of Social Media Marketing
- content marketing and Content Creating
- Advertising and sponsorship
- Influencer marketing
- social media management
- Media sharing
- Bookmarking sites
- Discussion forums
- Online reviews
Benefits of Social Media Marketing
Without any doubt, the social media marketing course in Chennai is a promising strategy for both start-up businesses and established organizations. Keep reading to get a glimpse of what social media marketing has to offer.
- Brand Recognition
- Increases Sales
- Analytics
- Connect through Social Listening
- Budget-Friendly
- Marketplace Insights
- Higher Conversion Rate
- Customer Satisfaction
- Increases Brand Loyalty
- Improves Brand Authority
- Higher Inbound Traffic
- Brand Awareness
- Remarketing
Syllabus of Social Media Marketing Course in Chennai
- Introduction to Social Media
- What is Social Media
- Types of Social Media platform
- Advantages of Social Media
- Google Alerts
PART 2: Brand Marketing
- How to brand your Company
- How to Create Content
- How to schedule
- How to manage Content
- Touchpoint Analysis
- How to plan your Worksheet
PART 3 : Influencer Marketing
- Who are Influencers
- How to Find Influencers
- How to Make Your Brand Benefit from Influencers
PART 4: Facebook
- How to Create Pages and Groups
- All about Posts
- Ads
- Contests
- Paid Promotions
- Tips and Guidelines
PART 5: Twitter
- How to Set Up Twitter Account
- How to Use
- Tips and Guidelines
PART 6: Linkedin
- How to Set Up LinkedIn Account
- How to Use
- Tips and Guidelines
- Review of Profiles
PART 7: Instagram
- How to Set up Instagram
- How to Manage Instagram
- How to get to Target Audience
- Social Media and Bookmarking
PART 8: Youtube
- How to setup YouTube Channel
- Managing Content
- Long-form Video Platforms
- Monetization in YouTube
- How to get more views
PART 9: Quora
- How to setup Quora
- How to Manage Quora
- Tips and guidelines
PART 10: Email Marketing
- Fundamentals of email marketing
- Creating a Contact Management and Segmentation Strategy
- Sending the Right Email
- Creating a High-Performing Email
- Analyzing Your Marketing Emails
- Testing Your Marketing Emails
- Understanding Email Deliverability
PART 11: Blog
Blogger
Tumblr
PART 12: Google Ads
- How to set up a google adwords account?
- Deep Dive on adwords dashboard
- PPC
- Bidding
- CTR
- Quality Score
- Types of Campaigns
- How to create a search campaign?
- How to create a display campaign?